Kestrel Fibre, Cape Town city centre

Your brand on the cars a city already watches.

Plan your campaign →And an honest count of who saw it.

A plain white car.

Your artwork goes on, panel by panel.

Then it drives where people are.

We count the people around it, hour by hour.

0estimated views in a month, one car

One car, one month in Cape Town city centre: about 238 000 estimated views.

91 000622 000

A range you can check, not one flat number. Plan your campaign →

Illustrative route over real daytime population data (WorldPop, GHSL). Estimates are scaled from a simulated fleet until our first cars run.

Most wrap campaigns report where the car went. We estimate who was there to see it.

1.0   MethodSalience

How it works

Design it. We drive it. You see who saw it.

  1. 01

    Design

    Put your logo or artwork on the cars rideshare drivers already use, and turn it in 3D. Wrap both sides, add the rear, or cover the whole car.

  2. 02

    Drive

    We match drivers whose usual routes keep them in your area, wrap their cars and pay them monthly to keep driving as they do.

  3. 03

    Measure

    Every trip is scored against who was around, hour by hour: people on the pavement and in the traffic beside the car. You get ranges you can check, not one flat number per car.

Plan your campaign →

Where

Busier areas put a car in front of more people. The price follows the people.

People there by dayPeople who live thereThe zone your drivers work in

From WorldPop and GHSL population data, the layers our measurement uses. Each map is 24 km across. Estimates are scaled from a simulated fleet until our first cars run.

The report

See what a campaign report looks like.

Estimated views with their ranges, kilometres and hours, and a map of where the wrap was seen, without exposing any driver's movements.

Open a sample report
Printed campaign reports for an example brand on a desk, with estimated views, a range bar and a dot map of Cape Town.
The campaign report, printed. Example brand.
A poster of Cape Town city centre in red and blue dots, taped to a sunlit gallery wall above a blue stool.
Cape Town city centre in two inks: people by day in red, by night in blue.

Be the one they notice.

Plan your campaign →12 areas, from R4 700 per car a month